Is Womens Car Insurance Just A Marketing Ploy?
Sunday, August 10th, 2008Is Womens Car Insurance Just A Marketing Ploy?
by: Simon Christopher
Women’s car insurance has been popping up all over the net and our TV screens lately. There’s a whole new class of insurers like Sheila’s Wheels and Cover Girl who offer car insurance for ladies only. They promise lower premiums for women drivers because, they claim, it’s cheaper for them to insure women. Women are better drivers so a lower risk, they say. They have fewer accidents, fewer driving convictions and when they do have an accident, the repairs are usually cheaper. So, is it really true, or is it just another marketing gimmick? (more…)